Who started Elomir? A History of the Nguyens
Toan and Van Nguyen founded Elomir in 2022. Elomir is a multi-level marketing company that sells a tongue-dissolving strip that they called Axis Klärity. However, they have a long history of working with MLMs.
Read on to find out more about the founders of Elomir.
As a reminder, I have an MBA, I am a Certified Public Accountant (CPA), and have almost 15 years working in finance and accounting. These are my opinions based on researched facts and my understanding of those facts. However, this is not legal, financial, or tax advice. If you need legal, financial, or tax advice, you should reach out to a professional for a 1:1 chat! All opinions are my own.
Who are Toan and Van Nguyen?
Toan and Van are both first-generation US Citizens according to a blog they published. They met when they were in their late teens/early twenties, which is also when they started in Network Marketing. They are married and also co-owners of Elomir. They describe themselves as serial entrepreneurs. They have been with several multi-level marketing companies over the years and have even had legal action pursued against them – which I detail below! All of the information in this article came from their public social media pages or other public sources.
Elomir
Elomir is their latest venture, and they actually started this multi-level marketing company. In her own words, Van never expected to be a CEO, but this is the path she was led down. You can see her full Facebook post below.
Toan and Van Nguyen started Elomir in June 2022. At the time of launch, they offer a single product that is a yellow strip that dissolves on the tongue called Axis Klärity. It claims to help with focus, mood, and energy – but like any other supplement not evaluated by the FDA.
See my Elomir Deep Dive Article Here: What Is Elomir & A Timeline of Launch
BioReign
Up until the launch of Elomir, Toan and Van Nguyen were with the MLM BioReign from October 2019 – June 2022.
BioReign is a multi-level marketing company that focuses on CBD-related products. The company was founded in 2018. The below video discusses why they joined BioReign was posted in July 2020 (about 9 months after joining) and claims they were six-figure earners by that time with BioReign in the description.
ByDzyne
From April 2019 through September 2019 they were a part of ByDzyne. This MLM was started in 2019, so they were likely early to join, though they didn’t stay long. ByDzyne offers FinTech, Forex Learning, Online Marketing, Technology, Beauty, and Wellness according to their LinkedIn page.
World Global Network
They had an almost two-year stay at the MLM World Global Network (WGN). They started in October 2016 and went through August 2018.
WGN still has a website, but many of the links give 404 errors. They have an income disclosure for 2017 posted, promising one coming from 2018 – which has obviously come and gone. Their social media pages also seem frozen in time in 2017. It seems this company fizzled out which is likely what prompted the Nguyens to move in a new direction.
Legal Trouble – Nerium v. WGN and the Nguyens
However, their entry into WGN was a little rocky. According to this public court document after leaving Nerium, Nerium entered into court proceedings against WGN and the Nguyens. I’m not a lawyer, but it appears the claim is that the Nguyens were not in compliance with a non-compete agreement that would have been in place when they left Nerium.
Typically, these types of agreements prevent someone who is leaving a company from stealing clients, employees, etc. of the company they are leaving. In network marketing, these agreements would be very important to the companies. In network marketing/MLMs, the sales force and customers/clients are the backbones of the business. Someone poaching either the sales force or the customers of another could have a detrimental impact on the business. Therefore, these types of non-compete or non-solicitation agreements are standard in these types of industries.
Nerium International/Neuora
The Nguyens spent almost 5 years with Nerium International from December 2011 through September 2016. They were quite successful and even traveled to South Korea to help launch Nerium International.
What is most interesting about this is that Nerium is currently being alleged by the FTC to be acting as an illegal pyramid scheme. A verdict is expected sometime in November 2022.
This verdict will be a big one for the multi-level marketing industry.
LegalShield
It appears that the Nguyens’ first dabble into network marketing was LegalShield from 2002 – 2011.
LegalShield is a longstanding MLM, which has been around since 1984. While there is not much out there on how successful they were, they must have had an experience that encouraged them to continue with Network Marketing vs. another industry.
Other Business Ventures
They do have a few non-MLM business ventures on their resume.
AirBnB
They claim they own and rent AirBnBs. They’ve advertised their properties on Instagram. Overall, this is a good way to diversify their income and makes sense given their portfolio that they would invest in real estate.
Crypto
Toan also made this FB post about growing a Crypto currency portfolio to a multi 6 figure range. He specifically calls out that he does this in a non-MLM way.
YouTube Channels
They also have several YouTube channels, including one they made starring their kids. However, none of them have been updated recently and seem to have been phased out.
Toan and Van on Social Media
If you’re looking to find Toan and Van on social media, they have quite a few different pages and some historic pages. The best current pages they have are:
Here are some of their older/inactive social media pages, I’m sure there are more that are not covered here.
My Thoughts
From reviewing Toan and Van Nguyen’s social media they seem like very nice, hard-working people who are also loving parents. It does not surprise me based on their work history that they ultimately started their own multi-level marketing company. Generally speaking, only the top percentage of people involved in MLMs as independent sales consultants make money. However, I have no doubt running your own MLM company as the CEO could be quite profitable given the company is run properly.
This business model isn’t one I would deem ethical, as I really believe the majority of the money made in MLMs is made off those recruited to the business vs. independent customers. However, I do not have the reporting to back that up – because that kind of reporting isn’t currently required to be completed by MLMs (but it should be). I would always advise anyone to avoid multi-level marketing companies as a way to make money. More on that here: Why Do People Join MLMs?
