Dashing Diva formed Diva Life which is a Multi-Level Marketing (MLM) that sells glazed nails. They also sell their products in-store and online with an affiliate program.
As a reminder, I have an MBA, I am a Certified Public Accountant (CPA), and have almost 15 years working in finance and accounting. These are my opinions based on researched facts and my understanding of those facts. However, this is not legal, financial, or tax advice. If you need legal, financial, or tax advice, you should reach out to a professional for a 1:1 chat! All opinions are my own.
To jump directly to the PDF of the compensation plan click here.
What is Dashing Diva?
Dashing Diva is a seller of various nail products, such as press-on nails, nail stickers, and gel nail strips. The company was founded in 2003. Their products have become very popular and can be found in popular retail stores and drug stores in the United States.
What is Diva Life?
In 2022, Dashing Diva created Diva Life, which is a multi-level marketing (MLM) company. The company put out a statement, that this will operate separately from Dashing Diva, but they wanted to give consumers an opportunity to benefit from selling their products. After strong pushback from their customer base, Dashing Diva decided to close down the Diva Life program after only a few months.
Diva Life was a multi-level marketing company/program.
The company already has an existing affiliate program, which appears to remain intact.
The company made an Instagram Post on January 10, 2023 regarding Diva Life, which they subsequently deleted. But below are screen grabs of the post before it was deleted. I’m not sure why the post was deleted, but a lot of the comments were not positive toward this program.
The company then posted the below on 1/13/23, which insinuates their reviewing whether they will continue down the road as an MLM. It will be interesting
On 1/16/23 an email was sent to the Diva Life newsletter group, which stirred up some controversy. If you’d like more info on that, there is a detailed Reddit post that has the email in full.
On January 17, 2023, the company made this post to their Instagram, which was received with very positive feedback.
It was reported by several on January 18, 2023, that Scott was no longer with the company.
My Experience with Scott Halversen
Scott Halversen, by his own claim via Facebook posts, was the person behind the Diva Life MLM program.
He emailed me the below e-mail after reading this article where I did call the MLM program unethical, as it is my opinion all MLMs are. I thought this email was rude, but I’ll let you be the judge. As you can see, he emailed me a few days before the January 10th Instagram post that was subsequently deleted.
I replied to Scott, and I must admit I was a little nervous, it was the first time I had received an email quite like this (it was a good learning experience for me). He never responded back to provide any facts and after a day, I put the article back up.
I believe my response was pretty professional given his first e-mail. I heard nothing back from Scott until Friday 1/13/23, when he asked to talk with me.
I did agree but canceled the day of the scheduled conversation after reading some of the comments he had made on social media and getting some advice from people more experienced in this than me.
Later he sent out this email to what appears to be the Diva Life e-mail distribution, which caused quite a backlash, where he even talks about me canceling the meeting with him.
I’m very happy that the next day the company announced they were moving in a different direction. I will refrain from sharing too many of my own opinions, I think the facts speak for themselves.
For a full recap of this, check out Hannah Alonzo’s YouTube video: https://youtu.be/33QxW3xPDuE
What is a Multi-Level Marketing (MLM) Company
Multi-Level Marketing (MLM) companies go by a few names. Multi-Level Marketing is also known as called direct sales, network marketing, social selling, consumer-direct marketing, consumer-connected commerce, pyramid selling, referral marketing, and more. I will be referring to it as an MLM in this article.
An MLM doesn’t use traditional methods to market their product, meaning, they don’t sell their products in stores. However, some MLMs do have their products in stores. For example, Dashing Divas has started selling via the MLM Diva Life after already selling online and in stores.
MLMs sell their products through independent sales consultants directly to consumers. Therefore, instead of using stores, they use salespeople to advertise and distribute their products. In multi-level marketing, they encourage you to build a downline having to make different levels below you to earn additional commissions. When joining any MLM, the major focus will be on recruiting if you want to rank up and earn higher commissions.
Note, everything following this point of the article is for reference only, as Dashing Diva is closing down their Diva Life MLM program as of 1/17/23 – See Instagram Post Above.
Dashing Diva Compensation Plan
Dashing Diva had a very typical MLM compensation plan. In fact, I just looked at Rodan + Fields’ compensation statement and the formatting looks exactly the same, except Dashing Diva’s Personal Sales Volume requirements are higher than R+F. Also, the rank names are different.
In order to rank up, you must recruit others to join your team (and then encourage them to have others join their teams). The more your rank up, the more money you make.
Rodan + Fields:
How Much Does it Cost to Join Diva Life?
According to the Instagram post above, there will be a one-time fee of $95 dollars to join the MLM. Beyond that, there are no purchase requirements according to their post. Please note though, there is a personal sales volume of $100-$300 to stay active in the program. This could be products you sell to others, but also your own purchases. Therefore, to stay active, you may feel pressured to make personal purchases to meet the sales minimums. This is directly from their compensation plan:
Can you Make Money With Diva Life?
It is unlikely but possible to earn significant funds from any MLM. I’ve reviewed many income disclosure statements (click here for the list) and less than 1% get rich in MLM. Less than 3-5% will even make enough to live off of. 90% of people will make virtually no money or will even lose money by joining an MLM.
Should You Join Dashing Diva (Diva Life)?
I would strongly recommend you do not join Dashing Diva’s Diva Life program- as only a small percentage of people earn money in any MLM.
Why You Should be Skeptical of Network Marketing/MLMs
Network marketing also known as multi-level marketing (MLM) is something you should have a healthy skepticism of (and in my opinion avoid). Let’s talk about some of those things:
The majority of people who get involved with MLMs lose money.
This has been proven time and time again by reviewing income disclosure statements and this study that was published by the FTC.
This study is a little dated, however, I have reviewed many Income Disclosure Statements and find that the results are still valid. See all the Income Disclosure Statements I’ve reviewed here.
Uplines Make Money Off Downlines
The way multi-level marketing and network marketing businesses are structured is that those in the upline make money off the sales of those in the downline. Oftentimes, MLMs require a certain amount of personal volume (PV) to stay active in the company. This results in consultants spending money to buy products to remain active. This can result in them losing more money while their uplines earn commissions off those “sales”.
Lack of Transparency In Where Sales Come From
Currently, MLMs are not required to produce any reporting that identifies how much of their sales come from customers or from those involved with the “business”. This makes it very difficult to establish where the line falls between MLMs and Pyramid Schemes
The FTC warns that MLMs and Pyramid Schemes can look very similar.
The FTC has an entire article (click here to read) on its website that has a lot of great resources, including questions to ask someone who is looking to recruit you.
Many network marketers will argue their MLM isn’t a pyramid scheme because pyramid schemes are illegal. However, illegal things happen every day until people are caught. I would not give this any merit.
Final Thoughts on Dashing Diva (Diva Life) Compensation Plan
It is my opinion multi-level marketing companies are unethical and often misleading. I would not recommend anyone to join any MLM. Of course, you won’t be forced to recruit, but once you’ve joined your upline will want to encourage you to rank up, so that they will rank up. You may end up spending more time and money trying to “build a business” than you originally intended.
If you want to earn money while promoting a product without recruiting, you can join an affiliate program.